Category: History

The Alpine caravan for “Radio Casilda”. The caravan prototype with which the individual company Horacio Pagani Design made its first appearance on the market, at the Industrial and Commercial Exhibition of Casilda, was named the Alpine. The caravan prototype with which the individual company Horacio Pagani Design made its first appearance on the market, at… Continue reading 1978

My factory: the Tajer. “Start by doing the necessary, then do what you can and, shortly, you’ll find yourself doing the impossible.” San Francesco d’Assisi In the solitude of a city block sparsely populated and far from home, Horacio began to live his days and to develop its works, inviting friends and anyone who wanted… Continue reading 1977

University, those cold marbles. In early 1974, at age of 18, Horacio Pagani entered the course of Industrial Design at the Faculty of Fine Arts of the National University of La Plata. He settled in the city, 450 km away from Casilda, in a typical residence for students, with the intention of spending there the… Continue reading 1974 – 1975

The buggie that amazed the streets of Casilda. Before finishing high school, Horacio had the chance to build with his own hands a four-wheeled vehicle. A company in Mar del Plata in fact offered a plastic body kit, reinforced with fiberglass, to be adapted to the frame of another car: in Argentina, the vehicle was… Continue reading 1972

“Gustavito” and the minibike. Horacio Pagani was about fourteen years old when he got a Sachs Televel engine from the 50s as a gift, damaged and out of use. Together with his friend Gustavo Marani, “Gustavito”, they were planning to build a go-kart as they shared the same passion for cars, thus they went to… Continue reading 1971

Defeating dragons. From an early age, Horacio was able to carve out its own intimate place in which he could focus on reading car magazines and sketching, inspired by what he read: just from one of these magazines, he was able to learn about the lives and businesses of the undisputed idol of all Argentinians,… Continue reading 1967

  The boy who wanted to create the most beautiful car in the world. “When you point a visionary bow to a star and let yourself float on the wings of the dream towards an unpredictable destination, thirsty of perfection and rebel to mediocrity, you carry with you the mysterious spring of an ideal.” Josè… Continue reading 1955